COK Airs Ads on MTV: Empowering Viewers to Choose Compassion
Since 2004, COK’s hard-hitting commercials have encouraged and inspired countless viewers to stand up for animals every time they sit down to eat.
COK’s 2009 advertising campaign featuring two of their most powerful ads, “Exploring Your Food” and “A Side of Truth,” hit the MTV airwaves on February 23.
These ads will run nationwide for five straight weeks, offering today’s youth a 30-second behind-the-scenes tour inside the cruel world of factory farming and encouraging them to think about exactly what and who they’re eating.
Both ads direct viewers to COK’s resourceful website, TryVeg.com, where they can learn more and request a free Vegetarian Starter Guide.