New Zealand depends on its reputation for high standards of animal welfare. However, like the nation’s ‘100% Pure’ brand, this reputation is more aspiration than substance, as there are holes in the regulatory system, little enforcement and a serious lack of funding for animals. You can turn the negatives into positives for the millions of New Zealand animals: in the wild, in the lab, in entertainment, and on the farm.

This is your chance to have your say and vote for a nation that is truly a world leader in animal welfare! Simply go to to send your submission.

There is a guide to writing your own submission here for your convenience

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