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The University of Auckland – Participants needed

Are you familiar with meat substitutes (food products that are designed specifically to replicate the appearance and/or taste of animal meat. For example, plant-based sausages, plant-based burger patties, plant-based mince) and have been a vegetarian for at least a month? If so, it would be great to have you as a participant in the following research aimed at comparing the attitudes, perceptions, and expectations that different dietary groups have about meat substitutes.

By participating in the research, you will receive a $40 supermarket voucher. The focus group will be on Tuesday 2 March at 6.15 pm and will take place within the Auckland City Library. We kindly ask for approximately 1 to 1.5 hours(s) of your time.


  • Must be familiar with meat substitutes (see above for clarification).
  • 18 years old or older.
  • Has been a vegetarian for at least a month.
    • Vegetarian: An individual with a diet that does not include any animal flesh, such as meat, fish, or seafood.

If you meet these requirements and are interested in being a participant, please email Miss Eleanor Kerslake at

Approved by the University of Auckland Human Participants Ethics Committee on 16/11/2020 for three years. Reference Number UAHPEC3197.