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Vegetarianism and veganism are growing rapidly in New Zealand, and this expanding market is worth including in your business plan. This group includes ethical consumers, the health conscious, and enthusiastic foodies. These are people who love food and love talking about food. They are a target market of loyal consumers who actively share information with other vegetarians and vegans.
We offer a range of options to help you reach your target market.
Vegetarian Approval
Vegetarian Approval allows you to enjoy the benefits of the Vegetarian Society Approved trademark, as well as the marketing support we provide through social media, our magazine, our website, and more.
Vegan Certification
New Zealand’s own Vegan Certified programme means that consumers don’t need to read ingredients lists and investigate the origins of components that may or may not be animal-derived.
Corporate Membership
We offer Corporate Membership for businesses with vegetarian products or ethos. This also includes a marketing package.
Advertising & Sponsorship
You can advertise to your target market through our quarterly magazine and occasionally via our website. We also provide sponsorship opportunities.
For further information, email trademark@vegetarian.org.nz